The consumer journey for purchasing beer online shifted during stay at home, creating new preferences and behaviors that brands had to adjust to in order to meet their consumers where they are.
ecommerce
When selecting eCommerce technology, whether consumer facing or internal, brands must first align around people and process. At Digital Food & Beverage EU 2021, MikMak’s founder and CEO, Rachel...
ecommerce
The acceleration of eGrocery popularized purchasing online and picking up in store, also known as “click and collect.” BCG’s July 2020 report shares that the average basket size for click and...
ecommerce
Valentine’s Day is right around the corner, and according to the National Retail Federation (NRF), this year promises to be one of the biggest yet. For eCommerce, this is the first time the special...
grocery
When you order chocolate online, so much goes on behind the scenes for you to get what you purchase. In this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah...