For commerce growth, knowing which channels drive the most shopper traffic is only part of the challenge for Wellness and Nutrition brands. Brands also need to understand how shoppers engage after...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
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marketing measurement
Marketers have never had more ways to measure performance. They also may have never had a harder time answering the question that matters most: What actually drove growth? Over the past year on the
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omnichannel marketing
Expanding into a new market is exciting. It's also where many brands unintentionally create more complexity. A regional team builds a workflow that works well locally. Another market adopts a...
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marketing measurement
Media costs fluctuate daily. Retail performance shifts weekly. Consumer behavior changes constantly. Yet many marketing teams are still making million-dollar investment decisions using measurement...
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omnichannel commerce strategy
Anyone leading commerce strategy today can already feel the shift happening in real time. Consumers are moving from discovery to purchase faster and far less linearly than traditional marketing and...
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