Today’s shoppers do not follow a linear path to purchase. They might discover a product on social media, research reviews on a brand website, compare prices through search, and ultimately buy from...
multichannel marketing
You’re on every channel. Your brand website is sleek. Your social feeds are shoppable. Your products are on all the major retailer pages. You’re running display ads, video ads, and CTV campaigns.
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product discovery
With nearly 600 million monthly active users worldwide, Pinterest is a powerful visual discovery platform. Unlike traditional social networks, Pinterest users are not just scrolling for...
data
The latest developments around TikTok offer advertisers a mix of clarity and continued uncertainty. According toReuters, Oracle, along with Silver Lake and Andreessen Horowitz, is part of a...
The year-end holiday season is a critical sales period for Alcohol brands in the UK. From celebratory champagne to gifting-ready spirits, consumer demand peaks across Q4. But in 2025, rising...