Among the sudden changes brought on by the global pandemic, hundreds of companies, from Coca-Cola to Ford to Unilever, pulled millions of dollars in Facebook advertisements within just three days....
digital eCommerce strategy
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When internet ads appeared online for the first time in the 1990s, the ad-buying process was similar to the hoops you’d have to jump through in order to buy an ad in a newspaper or magazine.
digital marketing
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In the digital age, consumer packaged goods (CPG) companies face unique challenges.
On one hand, the CPG sector is increasingly crowded, with more and more competitors coming to market regularly....