Your source for the best eCommerce insights for multichannel brands, presented by MikMak

These days, buyers have a wealth of options when shopping for products online, making it that much more challenging for your brand to stand out. As a valuable component of your marketing strategy,...

Over the last two weeks, we spoke with Kargo and Pacvue on best practices in preparation for the holiday shopping season. For the third week of MikMak’s 12-Week Holiday Countdown, we are bringing...

October is almost here, and that means candy brands are gearing up for the annual Super Bowl of the category: Halloween. While last year’s trick-or-treating was paused in many communities due to...

Capturing the attention of a generation known for its eight-second attention span isn’t easy. Generation Z, or Gen Z, includes anyone born between 1997 to 2015. Just like their Millennial...

We’re back for another episode of MikMak’s 12 week holiday countdown. This week, we’ll be featuring an exclusive interview with Pacvue’s Director of Marketing, Adam Hutchinson, to compare the...