Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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grocery

Raising a Glass to Fourth of July’s Alcohol Shopping Season

The Fourth of July is a top-selling holiday for alcohol brands. In fact, Independence Day is ranked first on the list of off premise (at home) beer drinking occasions. Last year, alcohol sales...

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ecommerce

Preparing for Retailer Driven Shopping Occasions in 2021

It’s almost June, and that means some of the most highly anticipated annual shopping occasions from retailers such as Amazon, Target, and Walmart are coming up. While key players such as Amazon and...

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social platforms

iOS 14 and the Importance of Third-Party Measurement for Brands

iOS 14 is here. As part of the release, Apple is introducing changes that will impact how platforms receive and process information from tools like the Facebook pixel. While this may have varying...

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digital marketing

Paid Search Basics for eCommerce Marketers: Getting the Most Out of Google Ads

In the age of fast networks, ubiquitous connectivity, and mobile devices, eCommerce marketers can leverage powerful solutions to target the precise type of customers they’re looking to sell to—all...

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digital marketing

7 of the Best Online Sources for eCommerce Tips

The world of eCommerce moves fast and changes constantly. Since the pandemic, this sector is accelerating even more rapidly as many consumers have been forced indoors and many brick-and-mortar...

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