Commerce leaders don’t need convincing that major retail moments matter. They already see the surge in media investment, creative activation, and retailer coordination around events like the Super...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Tag : shoppable media
AI
Commerce leaders don’t need convincing that AI matters. They’re already seeing its impact in how consumers discover products, how platforms prioritize content, and how quickly teams are expected to...
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omnichannel marketing
If you're leading digital commerce, omnichannel marketing, or retail media for a global CPG brand, you're navigating a perfect storm of complexity. Your consumers expect seamless shopping...
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shoppable media
As a brand leader, you’ve felt the friction. Your campaign creative is locked and loaded. You envision a custom, on-brand ‘where to buy’ journey for your new hero product, but you’re stuck with a...
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Black Friday
If there’s one thing we learned from Black Friday 2025, it’s this: peak shopping season isn’t a weekend anymore. Shoppers are browsing earlier, comparing more retailers, and increasingly letting AI...
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