Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
Tag : consumer preference data (8)
marketing funnel
We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a...
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ecommerce
If you’re in eCommerce, you’re in the world of consumer data and insights. In 2020, brands saw how quickly consumer sentiments can evolve with the acceleration of eCommerce during COVID-19, and how...
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ecommerce
Allergy season is currently in full swing. Depending on the region, seasonal allergies can start as early as February and last well into fall. As the sixth leading cause of chronic illness in the...
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grocery
For alcohol brands, Cinco de Mayo is the first commerce event that kicks off the summer selling season. Here’s what we’ve learned so far about alcohol seasonality in eCommerce in 2021, and how...
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