Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Back-to-school shopping has always been an exciting occasion for parents and students. In fact, it’s the second biggest retail event of the year. 

However, returning to school this year is unlike in...

This past week was another record breaker for retailers like Amazon, Target, and Walmart. With Amazon Prime Day alone reporting to have surpassed its 2020 Cyber Monday with $11 billion in sales,...

Social commerce is an increasingly important strategy for brands to stay connected with consumers and ahead of shifting demands. Gen Z, a segment known for being digitally fluent, now has control of...

Snapchat turns a decade old this year! In addition to being one of the most popular social platforms, Snapchat is also a powerful channel for brands to launch their eCommerce campaigns. In fact,...

Walgreens Boots Alliance is the parent company of many brands and retailers in the pharmaceuticals and beauty sector. As such, the company has a unique perspective of what it means to provide a...