Anyone leading commerce strategy today can already feel the shift happening in real time. Consumers are moving from discovery to purchase faster and far less linearly than traditional marketing and...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Tag : eCommerce Enablement
product discovery
For years, commerce media strategies have been built around a simple assumption: search captures demand. When shoppers know what they want, they search for it, click a result, and purchase. Because...
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omnichannel commerce strategy
Shoppers no longer follow straight paths to purchase. They might discover a product on social media, find it through paid search, validate it on a brand’s or retailer’s website, but buy wherever it...
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AI
Commerce leaders don’t need convincing that AI matters. They’re already seeing its impact in how consumers discover products, how platforms prioritize content, and how quickly teams are expected to...
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product discovery
Pinterest isn’t just where ideas start, it’s where shoppers make decisions. Consumers now use Pinterest as a visual search engine, arriving with plans, projects, and purchase intent already in...
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