Anyone leading commerce strategy at a consumer-facing brand already knows that the industry is in a state of flux. They can see the volatility in their quarterly reports and the shifting dynamics of...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Shopper Insights
Commerce leaders don’t need convincing that major retail moments matter. They already see the surge in media investment, creative activation, and retailer coordination around events like the Super...
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omnichannel marketing
If you are a global brand leader, you have likely sat in a meeting where someone pulled up a roadmap slide labeled “Omnichannel 202x,” or presented a marketing deck promising a “seamless omnichannel...
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omnichannel commerce strategy
Shoppers no longer follow straight paths to purchase. They might discover a product on social media, find it through paid search, validate it on a brand’s or retailer’s website, but buy wherever it...
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marketing measurement
In today’s fast-moving commerce landscape, marketers face a dual challenge: budgets must remain flexible to respond to shifting conditions, yet insights into what truly drives sales are often...
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