Gen Alpha marketing is already reshaping how brands connect with families. Born from 2013 onward, this generation is influencing what their parents buy, how they discover products, and which brands...
omnichannel marketing
Today’s shoppers do not follow a linear path to purchase. They might discover a product on social media, research reviews on a brand website, compare prices through search, and ultimately buy from...
multichannel marketing
You’re on every channel. Your brand website is sleek. Your social feeds are shoppable. Your products are on all the major retailer pages. You’re running display ads, video ads, and CTV campaigns.
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product discovery
With nearly 600 million monthly active users worldwide, Pinterest is a powerful visual discovery platform. Unlike traditional social networks, Pinterest users are not just scrolling for...
data
The latest developments around TikTok offer advertisers a mix of clarity and continued uncertainty. According toReuters, Oracle, along with Silver Lake and Andreessen Horowitz, is part of a...