Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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digital eCommerce strategy

What End-of-Year Insights Say About the State of Consumers in 2023

End-of-year shopping data is streaming in, and it’s already revealing clues about how consumers may buy in the upcoming year. 

That’s what Rachel Tipograph, CEO and Founder of MikMak, and Matt...

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digital marketing

Top 5 eCommerce and Marketing Trends of 2022 According to the BRAVE COMMERCE Podcast

The BRAVE COMMERCE episodes released in 2022 tell the story of an economy in transition.

2021 brought with it “The Great Resignation” and a Supply Chain Crisis, both of which carried over to impact...

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ecommerce

4 eCommerce Marketing Tips to Strengthen Your Brands in the Cold & Flu Season

The CDC estimates that influenza was associated with 9 million illnesses in 2021-2022. Now, as flu and cold season is in full swing, consumers are on the lookout for Health and Wellness products....

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digital eCommerce strategy

Insights Reveal How to Use eCommerce Data to Accelerate Brand Strategy for 2023

As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful. 

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ecommerce

What Black Friday and Cyber Monday Revealed about Consumer Shopping Habits

Black Friday and Cyber Monday are two of the most talked about shopping occasions. Despite concerns about inflation and higher prices, 2022 broke records with $11.3 billion in sales on Cyber Monday...

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