While we’ve already shared our preliminary insights to help brands prepare for Super Bowl LVIII, a lot more is clear now. With the participating teams in the NFL playoffs now decided, brands can...
ecommerce
Between the Super Bowl and Valentine’s Day, February is a big month for Alcohol and Candy brands. According to Statista, Americans are projected to spend 25.9 Billion dollars on Valentine’s Day...
digital marketing
In Europe, Alcohol prices rose by 9.8 percent over the past year. This may well have influenced European consumers to spend more on beverages to drink at home rather than going out to bars. There...
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Personal Care
Adobe Analytics data revealed a remarkable surge in holiday season spending, with Cyber Monday growing by 9.6 percent year-over-year to $12.4 billion, and Cyber Week increasing by 7.8 percent...
omnichannel marketing
Most brands have a website, but many only showcase products, setting up a conversion dead-end. Additionally, a misconception exists around the idea that going Direct-To-Consumer (DTC) is the only...
