As economic pressures continue to affect consumer behavior, one clear trend has emerged: basket sizes are shrinking. According to our most recent Holiday Guide, the average online shopper in 2024...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
digital eCommerce strategy
Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...
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product discovery
Bringing a new product to market is no ordinary feat, especially when that product is in a new category for your brand. As brands continue to recover from the pandemic’s supply chain disruptions,...
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brand websites
Want more control over your brand’s eCommerce shopping experience? MikMak’s Headless Commerce API could be just what you’re looking for. With this platform addition, brands can build and design...
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grocery
Social commerce is rising quickly in Europe. According to Statista, social commerce revenue is expected to grow 68 percent in Europe by 2027.1 At the same time, a Strategy& study found online...
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