Beauty and Personal Care are among the most popular and rapidly growing eCommerce categories across the U.S. and Europe, according to eMarketer benchmarks.
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
consumer electronics
In today’s competitive digital landscape, Consumer Electronics and Home Appliance brands must continuously innovate and adapt to maintain their edge. On recent episodes of the BRAVE COMMERCE Podcast...
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TikTok
Recently, MikMak founder and CEO Rachel Tipograph was featured on Yahoo Finance alongside Catalysts hosts Seana Smith and Madison Mills, as well as fellow guest, ROTH Capital Partners' Managing...
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digital eCommerce strategy
As economic pressures continue to affect consumer behavior, one clear trend has emerged: basket sizes are shrinking. According to our most recent Holiday Guide, the average online shopper in 2024...
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digital eCommerce strategy
Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...
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