Your source for the best eCommerce insights for multichannel brands, presented by MikMak

The luckiest holiday of the year is underway, and over half of Americans plan to celebrate this year. Everyone has their go to brands for St. Patrick’s Day. Guinness, Bailey’s, and Jameson are just...

Omnichannel is no longer just a buzzword in eCommerce. It’s the standard. But how are some of the leading brands thinking about this in their everyday strategy?

During the 4A Decisions Webinar,...

February is right around the corner, and that means love is in the air. Brands are actively stocking the aisles of their shoppers’ favorite retailers both in stores and online with red and pink....

The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...

A recent eMarketer report showed that 31 percent of US adults will start holiday shopping before the end of October. With Halloween soon behind us, these early shopping trends are taking form. For...