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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

MikMak

Tag : ecommerce (9)

Paying Attention to Prices and Promotions this 2022 Back-to-School Season ecommerce

Paying Attention to Prices and Promotions this 2022 Back-to-School Season

By Tony Sloan | ecommerce, omnichannel marketing
Second only to the winter holiday season, back-to-school shopping is one of the biggest retail occasions of the year. With 40 percent of back-to-school shoppers starting their purchases in July,...
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Gen Z Shoppers: Get to Know One of eCommerce’s Most Active and Diverse Generations ecommerce

Gen Z Shoppers: Get to Know One of eCommerce’s Most Active and Diverse Generations

By Tony Sloan | ecommerce, consumer preference data, data, Gen Z
Generation Z, or Gen Z for short, known colloquially as Zoomers are the first generation to have grown up with access to the internet and portable devices from a young age. Born between the 90s and...
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Preparing for Retailer Driven Shopping Occasions in 2022 ecommerce

Preparing for Retailer Driven Shopping Occasions in 2022

By Tony Sloan | ecommerce, omnichannel marketing, social platforms, Beauty, Personal Care, home care
With Amazon Prime Day set for July 12th and 13th this year, some of the most highly anticipated online sales and shopping occasions are coming up. During last year’s retailer driven shopping...
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Retailer Linking Strategies to Action (and Landmines to Avoid) for CPG Brands ecommerce

Retailer Linking Strategies to Action (and Landmines to Avoid) for CPG Brands

By MikMak Marketing | ecommerce, CPG, consumer preference data
At MikMak, we believe in enabling consumers to choose where they want to shop, with a seamless path to purchase at any retailer they prefer. Our entire MikMak Commerce product, used every single day...
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Perceptions vs. Reality: Shopper Trends and Behaviors You Might Not Expect ecommerce

Perceptions vs. Reality: Shopper Trends and Behaviors You Might Not Expect

By Tony Sloan | ecommerce, product discovery, consumer preference data
When it comes to eCommerce, how do you shop? Do you discover products on social media? What items are must-haves for certain holidays? Do your friends and family buy the same brands as you? Of...
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