Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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grocery

Sipping Success: How Non-Alcoholic Beverage Brands Can Improve Marketing Effectiveness

According to eMarketer, digital Grocery sales will account for 19 percent of all US eCommerce sales in 2026, becoming the largest eCommerce category. To dive even further, research from Statista,...

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Food and Beverage

eCommerce Marketing Insights: How to Dish Out More EU Holiday Food and Beverage Sales

As the year draws to a close, the festive season, and its many food and culinary traditions, light up holiday shopping across Europe. Everything from Christstollen in Germany to foie gras in France...

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grocery

How Shoppers are Packing Their Summer Coolers in 2023

With the weather warming up in the Northern Hemisphere, shoppers are packing their coolers with snacks and drinks for outdoor activities. Now is an ideal time for Grocery and Alcohol brands to...

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grocery

eCommerce Marketing Tips to Tap into the UK’s Growing Food and Beverage Appetite

In the UK, eCommerce Food and Beverage sales are surging. According to eMarketer, eCommerce grocery sales have climbed steadily since 2020 and are expected to make up 18 percent of all UK eCommerce...

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ecommerce

What Alcohol Brands Need to Know to Score Big with Football Fans Before Super Bowl LVII

Regardless of who makes it to the Super Bowl this year, one thing is for sure, American Football fans will be drinking on (and leading up to) Super Bowl LVII on February 12th. Americans spend $1.3...

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