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Brand x eComm Insights by MikMak

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Parapharmacy Beauty and Health eCommerce: Unveiling Shopping Trends in France digital eCommerce strategy

Parapharmacy Beauty and Health eCommerce: Unveiling Shopping Trends in France

In France, Parapharmacy products, encompassing non-prescription Health Care and Beauty items, have gained significant popularity. The convenience and accessibility of online shopping have made it...
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The AI Revolution in Commerce: Insights from the BRAVE COMMERCE Podcast podcast

The AI Revolution in Commerce: Insights from the BRAVE COMMERCE Podcast

Precedence Researchpredicts that the global AI in the retail market size will reach USD 45.74 billion by 2032, boasting an expected compound annual growth rate (CAGR) of 18.45% from 2023 to 2032. ...
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Optimizing the Path to Purchase on Your Brand Website This Cold and Flu Season digital eCommerce strategy

Optimizing the Path to Purchase on Your Brand Website This Cold and Flu Season

The CDC estimates there will be 27-54 million flu-related illnesses in the US between October 2023 and April 2024. As households across the nation prep their medicine cabinets for the impending...
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Ways Brands Can Navigate and Win the Retail Media Landscape ecommerce

Ways Brands Can Navigate and Win the Retail Media Landscape

According to Statista, the global expenditure on digital retail media advertising reached $114.4 billion in 2022. Projections indicate this figure will surge to over $176 billion by 2028.
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Apple's iOS 17 and What It Means for MikMak Brand Partners ecommerce

Apple's iOS 17 and What It Means for MikMak Brand Partners

There’s been a lot of chatter about Apple’s privacy updates for their recently released iOS 17, mainly on how, if at all, it will impact advertisers. To help your brand prepare for this launch,...
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