The Best eCommerce Insights for Multichannel Brands, Presented by MikMak

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shopper marketing

Consumer Insights Shed Light on a Shift Toward Spending on Essential Items

In a recent report released by the U.S. Bureau of Labor Statistics, the Consumer Price Index (CPI) for May revealed key findings regarding the state of inflation and its impact on consumer...
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consumer preference data

Cheers to Summer: Uncovering the Top Alcohol Shopping and eCommerce Trends in Europe

In Europe, the Alcohol market is thriving, including beer, wine, and spirits; segmented by packaging (glass bottles, tin, plastic bottles, etc.) and retailers. Revenue in the Alcohol Industry in...

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digital marketing

3 Ways First-party Audience Demographic Data Helps Improve Marketing Performance

Maximizing the value of your technology partners is more important than ever. It is a foundation of our business model here at MikMak to collaborate with, guide, support, and educate our business...

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Amazon

Preparing for Amazon Prime Day and Other Retailer-Driven Shopping Occasions

*Note: Since this blog post was written, Amazon Prime Day has officially been announced for July 11 and 12, 2023.

July is a vital time for eCommerce brands, especially because it is typically the...

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digital eCommerce strategy

eCommerce Marketing Insights Pinpoint Mother's Day Shopping Trends in France

Mother’s Day has long sparked huge sales figures in the U.S. Now, Mother’s Day shopping trends are growing rapidly globally, picking up steam in some European countries, including France.

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