Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

customer experience

Are Marketing Silos Creating a Poor Customer Experience? Here's How to Fix It

Marketing silos can spring up easily within your organization if you aren’t careful and being cognizant of visibility and good communication within your internal teams. Oftentimes (especially inside...

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influencers

How to Spot Influencer Fraud and What to Do About It

Influencer marketing is having a moment. A big moment.

In the last few years, the retail marketplace has shifted as the newest generation of digitally savvy shoppers are more often discovering,...

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ecommerce

How to Act Like a Darling D2C Brand

With a 50% increase in ad spend year over year (AdWeek), DTC (Direct to Consumer) brands have definitely taken the retail marketplace by storm, disrupting the way consumers have historically...

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ecommerce

It's 2020 and the New Marketing Funnel Has Arrived

The traditional marketing funnel might be dead, but here's how to adjust to the new one.

"The Marketing Funnel”... the most basic of all concepts used to guide consumer marketing strategies....

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ecommerce

Four Pro-Tips for a Killer Brand Experience on Amazon

Amazon has come a long way from its humble beginnings as an online bookstore in 1995. Now, as an e-commerce powerhouse listing more than 3 billion products worldwide, Amazon not only dominates the...

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