Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Shopping lists come in many forms. For birthdays and holidays, there are gift lists. For households, there are grocery lists. For retailer-driven occasions like Prime Day, Back-to-School shopping,...

Although we are only days into September, we’re 10 weeks away from Black Friday, and 12 weeks away from peak holiday shopping. This year, MikMak and our partners are joining together for a 12 week...

With viral product tutorials and rave reviews starting with ”TikTok made me buy it,” it was only a matter of time before the popular short-form video platform became an eCommerce rising star. In...

Keywords are the foundation of your brand’s pay-per-click (PPC) advertising campaigns. However, the challenge is identifying which keywords will help you reach your intended audience and increase...

Ad copy is the foundation of any advertising campaign, online or not, so it’s crucial to choose messaging that inspires consumers to take the next step toward their purchase. Creating memorable,...