2020 marked the first time that digital ad spend accounted for over half of all advertising dollars in the US. At the same time, eCommerce sales grew by $263 billion, from 11.8 percent retail...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
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Over the past decade, particularly since the pandemic, consumers have become more health conscious in what they eat. In 2019, vegan meat sales grew 265 percent in an 8 week period. In a survey...
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When the pandemic changed consumer behaviors last year, Post Consumer Brands were doing very little business online — eCommerce budgets were siloed and dictated by individual brand managers. So how...
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Rachel Tipograph and Anda Gansca—MikMak and Knotch—are at it again! Content and commerce strategies today require more agile production, tighter data alignment, and brand storytelling with a clear...
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Last year, record pet adoptions and home improvement projects took place as everyone “cocooned at home”. Brands that served this need had the fortunate challenge of rapidly scaling their supply...
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