Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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social platforms

How Brands Use Pinterest to Inspire Purchase

This guest blog is written by Enoch Lam, Partnerships Manager, Programs: Shopping, from Pinterest. Currently, we are seeing an unprecedented change in the retail landscape, and eCommerce is becoming...

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digital marketing

4 Ways CPG Companies Can Increase Relevancy with Digital Marketing

In the digital age, consumer packaged goods (CPG) companies face unique challenges. 

On one hand, the CPG sector is increasingly crowded, with more and more competitors coming to market regularly....

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Event

The 2020 Leadership Challenge

Earlier this year, leaders responded to the sudden changes brought on by a global pandemic. Now, racial inequality has reached a tipping point in the United States. People are looking to their...

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ecommerce

Driving eCommerce Results When Reallocating Media Spend

This week, many brands are making the decision to change up their marketing mix to reflect their brand’s values, and reallocating their digital investments away from Facebook and Instagram....

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ecommerce

How eCommerce Differs for Beer, Liquor, and Wine Brands

For the most part, alcohol brands have been slower than brands in other industries to unlock the full potential of eCommerce and social commerce. But with regulations relaxing in the midst of the...

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