Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Summer just started, so why are we talking about the holiday season already? That’s because to run a successful holiday campaign, you should start collecting first party data to build your audiences...

Every marketing initiative in your organization should be centered around your consumers and ensuring they have a premium experience from end to end. If your brand isn’t able to serve up consistent...

In the finale of Navigating COVID-19 Series, hosts Rachel Tipograph (CEO & Founder of MikMak) and Anda Gansca (CEO & Co-Founder of Knotch) brought together leaders from brands in pet care,...

The global eCommerce market has been growing rapidly over the last several years. The COVID-19 pandemic has accelerated that growth significantly, with the average U.S. retailer notching 68 percent...

There are certain things that a brick and mortar store can take for granted. Physical storefronts have tried and true methods to bring shoppers into the store, direct them to products that they can...